Monday, December 23, 2019

Control of Health Care in the United States Essay - 726 Words

CONTROL OF HEALTH CARE IN THE UNITED STATES KWAME OFORI WALDEN UNIVERSITY Control of Health Care in the United States We don’t have just a single body which takes charge of healthiness in this country. Both physicians as well as insurance firms get a ridiculous amount of incomes from consumers. The government control to some extend through the financing of Medicare and Medicaid but relies on the private sector for the provision of services (Shi, L., amp; Singh, 2010).All arguments on finding solutions to insurance problems enthuses unlimited urge. Problems like making health care facilities accessible, organizing coverage’s, and to rein in expenditure by federal, organizations, and individual entities repeatedly stands out.†¦show more content†¦The health care system that was geared towards what patients needed has now shifted to an organization care system. The health care structure has not only undergone extreme modifications between two periods but also endures to develop. According to Dranove (2000), greater portion of the past customary U. S. health care structure had these defining character: patients had to rely on physicians to act as their negotiators, they got healthy from independent nonprofit facilities and patient did not have to mediate in medicinal pronouncement creating and refunded medical doctors, health care facilities, and other workers on a payment-for-service grounds. All these have changed. Insights Gained From the US Health Care Control The continual changes in the health care reforms and controls possibly will aid offshoot business doings by swelling the motivations for gifted U.S. citizens to unveil their personal firms (Nishihira, K., 2007). This will rise the buck of staffs who are eager to perform duties at both large small companies. Additional, fruitful changes will also shrink occurrence of job lock, where employees will be unwilling to quit a particular job with company-funded health protection out of panic that they won’t be able to get inexpensive treatment. Companies which are not in any position to offer healthShow MoreRelatedCritical Comparison Of Control And Prevention Methods For Ebola1487 Words   |  6 PagesCritical Comparison of control and prevention methods for Ebola in the United States and Sierra Leone Ebola Virus disease (EVD) is a severe and often fatal illness in humans according to the World Health Organisation (WHO) (WHO, 2016). Although initially originating in wild animals it spreads through the human population via human to human transmission of bodily fluids with the average casualty rate being about 50% (WHO, 2016). The key to prevention and control of Ebola outbreaks is through communityRead MoreHealthcare Crisis And Affordable Care Act1317 Words   |  6 PagesHealthcare Crisis Affordable Care Act During the 2008 presidential election, the issue of health care reform became a pressing issue, mainly among the Democrats. Supporters quoted that nearly 46 million Americans were uninsured while 25 million did not have sufficient health coverage. The costly monthly insurance premiums led countless individuals to fully rely on government entitled programs for their health care needs. Upon his election, President Obama made health care reform the focus of his agendaRead MoreEssay On Death Related Encounters744 Words   |  3 PagesChanges in Death Related Encounters in the United States Just as everything in the world that we know today has changed and evolved so has the United States’ death related encounters. From the days of Cowboys and Indians losing their lives to bullets and arrows from shootouts and ambushes, the way death pursues the human body in modern times has evolved almost in a demonic way through every race, gender, and culture in the United States. Looking at statistics from the 1900’s, the three leadingRead MoreHealht Organization Case Study Essay1231 Words   |  5 PagesHealth Organization Case Study United Healthcare United Health group is a diversified health and well being company founded in1977 by Richard Burke with the headquarters in Minnetonka, Minnesota and the company is dedicated to helping people live healthier and making their health care work better for their well being. United Healthcare is one of the major divisions of United Health group and is focused on providing health coverage and benefit services. United Healthcare, the largest single healthRead MoreHealth Care Spending1347 Words   |  6 PagesHealth Care Spending HCS/440 Michellelina Coleman April 18, 2010 Katherine Iaconetti Health Care Spending Health care is a huge added player in the hat rides the Current national expenditure levels in the United States has more than tripled in the past decade, while the amount of Americans that can afford private health insurance has dropped and the number of people relying on Medicaid and Medicare has increased with the aging baby boomer generation. Medicaid and Medicare being two ofRead MoreWhat Universal Health Care Really Means1445 Words   |  6 PagesWhat Universal Health Care Really Means Throughout history, it has been debated that a universal health care system should be offered to the United State’s people by their government. Universal Health Care means that every legal citizen in the designated region will receive coverage regardless or health, income, race, gender, wealth, etc. The purpose of this is to provide everyone the quality care they need without the highly expensive costs. Ideally, the government would provide this coverageRead MoreFianance1366 Words   |  6 PagesColon HCS/577 January 26, 2015 Benjamin Ovando Comparative Summary In the United States, health care is delivered by a complex mixture of government, not-for-profit, and for-profit financial structures. These three financial structures coexist and compete with one another. The financial environment of an organization consists of three major components the financial managers, investors and financial markets. Health care services are provided in a regulatory environment that is both different andRead More EVALUATING NORTH AMERICAN HEALTH SYSTEMS Essay1619 Words   |  7 PagesCanada and the United States alike. In no other element is this tension more apparent than in the group of complex markets we call the health care system. nbsp;nbsp;nbsp;nbsp;nbsp;Canadians have been fortunate enough to receive a universal health care system for nearly forty years. This is a single-payer system funded by the governments, both provincial and federal, but at what costs? Is health care not unlike any other commodity, or is it the privilege of every citizen? Health care has elementsRead MoreSignificant Health Care Event Essay957 Words   |  4 Pagesï » ¿Significant Health Care Event There have been several events that have helped to change and mold health care throughout history in the United States. Some influences that have are significant to benefit Americans and stay on track with the needs of Americans include society, culture, finance, religion, politics, technology, health trends, environment, and population (Shi Singh, 2012) Significant Event’s Relation to Health Care In the year 2011 there were many reports in the media regardingRead MoreEssay about Hcs 235 Health Care Utilization Option 11347 Words   |  6 PagesHealth Care Utilization Option 1 University of Phoenix Health Care Delivery in the United States HCS 235 January 13, 2013 Health Care Utilization Option 1 Introduction Health care reform in the United States is a hot topic and the source of legislation meant to make health care obtainable to Americans. Recent presidential elections have been platforms used to promote health care reform yet no one can agree on what the resolution will be. This paper will discuss ways recent health care

Sunday, December 15, 2019

The Right Way to Manage an Intervention Free Essays

For 42 years, Libyans had suffered from the tyrannical dictator Muammar Gaddafi who ruled them without any mercy and allocated Libya’s wealth to his family and himself. On Tuesday 15th of February 2011, Libyans started to demonstrate against the regime of Gaddafi. However, Gaddafi’s response to these demonstrations was horrible. We will write a custom essay sample on The Right Way to Manage an Intervention or any similar topic only for you Order Now He ordered his forces to open fire on the protestors. According to reporters from the BBC â€Å"500 to 700 people were killed† during February 2011 by Gaddafi’s security forces. Libyans did not give up, though. Instead, the number of demonstrators increased day by day, especially in the city of Benghazi where the demonstrators were armed. They forced the police and the army forces to withdraw from Benghazi. For a person like Gaddafi, who ruled Libya for more than 40 years, resignation was not an option. He was willing to eliminate the revolution against him no matter how. He gathered his army around the cities which the demonstrators controlled and was about to commit massacres against Libyans. The United Nations had to do something to prevent the massacres Gaddafi’s forces were about to commit. On March 2011, the UN started an intervention in Libya by imposing a no-fly zone over Libya to prevent Gaddafi’s air forces from killing civilians. This intervention -which was later led by NATO (North Atlantic Treaty Organization) – proved later that it was the best way to end the conflicts in Libya. The three main reasons behind this statement are firstly, to protect Libyans from the Gaddafi’s crime. Secondly, because the intervention was not a direct invasion. And finally, because the intervention was done after the UN approval. The most important reason why the NATO’s intervention was the best solution in the war in Libya is because Libyans needed urgent military help to stop Gaddafi’s forces from killing civilians. If NATO’s navy in the Mediterranean had not imposed a no-fly zone over Libya Gaddafi’s air forces were about to attack civilians in Benghazi and other cities. The Libyan Representative to the UN, Ambassador Ibrahim Dabbashi, said in a press conference on March 2011, â€Å"We are expecting a real genocide in Tripoli. The airplanes are still bringing mercenaries to the airports. We are calling on the UN to impose a no-fly zone on all Tripoli to cut off all supplies of arms and mercenaries to the regime†. In other words, NATO’s intervention saved thousands of lives by applying a no-fly zone over Libya. No peaceful solutions would do so, especially since Gaddafi seemed insistent on proceeding in his bloody actions against his oppositions. Another reason why NATO’s intervention in Libya was a model one is because it was not a direct invasion. The NATO’s operations in Libya were all by launching air and missile strikes against important targets on Gaddafi’s forces. Ivo H. Daalder, the U. S. Permanent Representative to NATO, indicated that the NATO’s operations in Libya were successful by any standard. The operations â€Å"saved† tens of thousands of lives from almost certain massacre. These operations greatly â€Å"minimized† direct damage. It helped the â€Å"Libyan opposition† to overthrow one of the world’s worst â€Å"dictators†. All these accomplishments were done without any wounded from the allies and with the cost of only several billions of dollars. That was a â€Å"fraction† of that spent in previous â€Å"interventions in Balkans, Afghanistan, and Iraq. In other words, NATO played a huge role in ending a civil war which could last for many years by the least damage possible. The proof of that statement is what happening in Syria today. As no military force intervened to end the bloody war in Syria, the conflicting parties have been killing tens of thousands of civilians for more than two years now. Political ways are not helpful in such situation. If NATO hadn’t intervened in Libya, the civil war could not be finish till today, or at least it could cause much more victims. The third reason to consider the NATO’s intervention a successful one is because it was applied after the UN approval. The military operations were led by a group of allies, and then these operations were led by NATO, which is still a group of allies. This gave legitimacy to the intervention and proved that the intervention was only to save the Libyan people and help them get their freedom, not for the interests of a specific country. Moreover, NATO ended their operations after the death of Gaddafi. Ending their mission is a clear proof that they were not planning to invade Libya. But they were applying the UN solution to save civilians. A report published on the United Nations official website on 17th of March 2011 clarified that the Security Council â€Å"authorized† the use of force in Libya to protect Civilians from Gaddafi’s forces, especially in the city of Benghazi, â€Å"Acting under Chapter VII of the UN Charter†, which allows to take military and nonmilitary actions to restore â€Å"international peace and security†. In other words, there is no proof that the NATO intervened in Libya for any kind of benefits. Even on the economical perspective, the cost of the military operations is a small fraction compared to the wealth of Libya which was stolen by Gaddafi and his family. Despite the obvious success of NATO’s interventions, there are critics who believe that NATO’s intervention was not helpful. The author of the essay â€Å"The Negative Influence of NATO Intervention in Libya† claimed that the NATO’s intervention that happened in Libya was not helpful. He based his thesis on three main reasons. The first one is because NATO neglected Libyan people. Secondly, because NATO killed innocent people through bombing. Finally, because NATO caused internal conflicts for Libyan people. The author mentioned some good examples to prove that the intervention was not helpful. However, His essay has three unconvincing arguments. The first one is that the author claimed that NATO neglected Libyans basing this claim on one example. That is considered as a hasty generalization. The second unconvincing argument is claiming that the main objective of the intervention was to conquer Libya without mentioning logical evidence. The last weakness in the essay is the last paragraph; the author claimed that NATO motivated Libyans to fight against each other. In the first paragraph, the author of â€Å"The Negative Influence of NATO Intervention in Libya† concluded that NATO neglected Libyans. He based this point on the fact that a boat carrying refugees sank in the Mediterranean Sea and NATO didn’t rescue the refugees. However, this example is not convincing to claim that NATO neglected Libyans because it’s a hasty generalization. Moreover, the author based this example on a person called JOHN-MARK IYI without mentioning his position or how he is related to the topic. On the other hand, there are a lot of proofs that NATO saved Libyans. According to the BBC NATO Secretary General Anders Fogh Rasmussen said after announcing the end of their mission in Libya, â€Å"NATO’s military forces had prevented a massacre and saved countless lives. † He also said,† We created the conditions for the people of Libya to determine their own future. † There is no doubt that NATO has hurt Libyans to some extent, but this damage was a fraction to the one caused by Gaddafi’s forces. Claiming that NATO’s objective was to conquer Libya is the second unconvincing point in Hijazi’s essay. A clear proof that NATO’s operation was not to conquer Libya is that they announced the end of the mission on the 31st of October 2011 after the end of Gaddafi’s regime. If NATO had any interests in conquering Libya they would not end the military operations in Libya. Moreover, Hijazi mentioned that NATO’s airstrikes killed a lot of civilians and destroyed a lot of houses without supporting his claim with clear evidence that the people killed were civilians. Especially that Gaddafi’s army used to hide inside civilians houses, which makes it hard to specify whether the killed people were civilians or soldiers from Gaddafi’s army. In other words, the points mentioned by the author don’t prove that NATO intended to conquer Libya. The last unconvincing point in Hijazi’s essay is claiming that NATO motivated Libyans to start a civil war. That claim is not logical for several reasons. Firstly, the war started before any foreign intervention in Libya and the main cause of this war is to overthrow the Gaddafi’s regime. Secondly, Hijazi didn’t mention how NATO could get any benefits if a civil war started in Libya. And most importantly, Gaddafi’s soldiers were not Libyan which means it was not a civil war. Martin Chulov and David Smith published an article in The Guardian website, they say,† Many black Africans have been arrested and accused of fighting for dictator, but claim they were press-ganged. † In other words, it’s true that NATO participated in the war in Libya, but claiming that they started the war there is not convincing. To sum it all up, the war in Libya caused the death for a lot of Innocent civilians. Without the involvement of NATO, the war would be running until today, causing the death of innocents every single day. Because simply, there was no other clear, political solution would work with the insanity of Gaddafi. For sure, the intervention of NATO was not a perfect choice. However, it was the one with least damage. Moreover, today Libya seems to heel slowly form the war it had, and fortunately it seems that the NATO intervention had no dangerous impacts on Libya. In general, it’s possible to say that sometimes the only way to end violence is to use violence. How to cite The Right Way to Manage an Intervention, Papers

Saturday, December 7, 2019

Marketing Management and Strategy for Gourmet Food of Chinese

Question: Discuss about theMarketing Management and Strategyfor Gourmet Food of Chinese. Answer: Literature Review Din Tai Fung is an international restaurant which has founded by Bing Yi Yang in Taiwan in 1972 which provides quality Gourmet Food of Chinese. The first Franchise branch of the company was established in Japan in the year 1996. Now it is a top customer service provider in Singapore and international market. Now the company is expanding into worldwide market segmentation such as Mainland China, Hong Kong, Australia, Japan, Indonesia, Macau, Malaysia, Singapore, the Philippines, South Korea, the United States, Dubai and Thailand. It has best supply chain in the market segmentation by which the company is spreading across the country. The company maintains the strategy of marketing mix to reach business at growth point into worldwide market segmentation. It plays an important role as an organizational behavior within the country. The company also follows the strategy of Segmentation, Target and Positioning which is formerly known as STP strategy in the market. The company follows vario us marketing mix and strategies which are discussed in the report separately (Lee, 2015). People strategy and Metrics: People are the main ingredient for the company products because without some genuine customers, company cannot get success into worldwide market segmentation. The price of products are not so high for this, the company gets more people for its product across the country. The company produces all Chinese fast food which people like most within the whole country. Some people are also involved with the company as a retail basis. The company sells more goods to retailer at some lower price because in retail business, the companys products are sold in large quantity. It is necessary for the company to become more specific, well defined and concentrated in accordance with the retail business (Triplat 2014). Process strategy and Metrics: Now Din Tai Fung is trying to produce its new product Frozen Soup Dumpling (XiaoLongbao) across the country and also trying to expand business into worldwide market segmentation. The company maintains specific and well running process to spread its business within the whole market segmentation. The company is taking some fundamental steps to produce new specific products into halal market. The product of the company includes both vegetables and non-vegetables items. For this, the company is trying to maintain its strategy of process by which it can produce goods into halal market within the country (Schuh, 2014). Now the company is running via online too. It is doing business through internet because nowadays, use of the internet is very common and most of the people like online services. Internet process is the new strategy of the company. In addition, it is trying to produce new product via online into halal market segmentation (Chevreux Plaizier, 201 4). Physical evidence and Metrics: DTF has founded in 1972 and now it has 21 restaurants only in Singapore. Physically the company is growing well across the country. For this, it is trying to produce new products and wants to expand this into halal market. The companys product is running well into current market and well as target market segmentation. The concept of new product may profitable for the company because most of the people will like the product Frozen Soup Dumpling (Yu Tse, 2012). The company is trying to produce goods by some legal factors which people can buy easily from the market. In order to expend new products into halal market, the company has to produce goods by taking some fundamental steps such as non-vegetables goods are must be made by some legal manner. If DTF does that, it can easily produce its new products into current target market segmentation. The companys physical evidence may increase if the production process will increase within the country (Chen, 201 3). Service Marketing Literature review: DTF provides good and genuine services to customers across the country. Services are very fast of the company because it is a restaurant where transaction takes place as daily basis. The companys main branch is in Taiwan but it is providing services within the whole countries. The company maintains the strategy of services and sales management across the country which helps the company to launch a new product such as Frozen Soup Dumpling. In order to launch this type of new product, DTF needs to maintain its prices, sales target, sales channels and sales promotion (Peng Chen, 2015). Issues Related to Services Marketing In order to launch a new product in the market, the company is making some fundamental strategies and also trying to expand its business into halal market. However, it is facing some critical issues in the service marketing segmentation such as issue of sales management and target market segmentation. The company is facing issue of sales management in the country in order to launch a new food product across the country. The issue arises in setting and objectives of new product which is going be to launch in the market and tries to expand this product into halal market. There is a lack of recruitment training and selection in the company. In order to launch the new such product, the company has to maintain its development and training program across the country. Every market of Singapore is not same in nature. For this there is an issue of target market. As the company is launching the new product that is Frozen Soup Dumpling and tries to expand this product into halal market, it has been found that all markets of the country are not same according to their transaction method. Different market places have different demand of products. For this, target market is another issue of service marketing of DTF (Wirtz Lovelock, 2016). Marketing Relationship and related Issue: As the company is growing internationally within the whole countries, it is maintaining worldwide relationship with consumers and retailer across the country. The company is running consistently and now it is going to produce new product and also want to expand this into halal market segmentation. It has a best relationship with marketers and retailers across the country (Chan Chew, 2014). The Companys products are running well into worldwide market segmentation. However, the company is facing some issue of marketing relationship because of launching of new product. Though it is profitable to produce new food product across the country, yet the company cannot maintain proper relationship with its current marketers because of new products launch (Bastian, 2014). Internal Marketing: It is one of the basic methods to promote the companys product within Singapore and outside country. The company has 21 restaurants only in Singapore and all branches have different marketing growth because the customers are not same in all branches. The concept of internal marketing is very beneficial for the company because most of the people buy companys product online. For this, it is making more profit by producing such type of goods (Martin Billy, 2015). Social or Ethical Marketing: The company is producing new product Frozen Soup Dumpling and trying to expand it into halal market segmentation. People and society are inter-relates terms because products are sold by the societys people. DTF plays a vital role in the ethical marketing because people are buying the companys product as daily basis. The company has changed some technical skills of production by which ethically people are involved more and buying the companys product at a great quantity across the country. If the company runs consistently, it may easy to expand its new product into current market segmentation (Gounaris, 2014). Task- 3 Issue of Customers Engagement The Idea of launching the new food product is some major issue for the company because it does not know about the people choice in the country. Though the company is running well in Singapore as well as outside country, it is not compulsory that the companys new product will also run consistently. For this, the company is trying to expand its business into halal market where all types of people come to buy the companys product. More customers are involved with the companys services either directly or through online servicing. However, the issue arises when customers are not getting the product as per their choices (French, 2017). Interpretation of the New Product The company is producing the new product such as Frozen Soup Dumplings which is going to launch to make more profit across the country. The company is trying to expand its business into halal market segmentation. The company has to think about the existing products in order to make leverage of new product across the country. It must have to associate its brand to some online users and makes some diversification to produce new goods in the market. The company also offers an alternative channels to the consumer who are not longer available with the company due to insufficient capacity within the country (Wedel Kamakura, 2012). Marketing Strategy and Issue at New Product of DTF It is a good concept for the company to produce a new product for customers and it is now trying to spreads that product into halal marketing segmentation. This new product shows both positive and negative effect in the marketing strategy (Zhang Liu, 2014). The company may earn more profit by producing this type of product but some customers are not willing to buy this type of product. As the company has best supply chain in the market of Singapore and outside country, every people do not like such product because they prefer some different varieties. The concept of halal variety takes new customers which indicate the companys success into worldwide. It cannot maintain proper relationship with marketers (Xue, 2014). Customers Engagement Proposal in Relation to STP Strategies The company produces food product and most of the people are engaged with the companys product because it is a restaurant where transactions are done as daily basis. Nowadays, the company has found much growth. For this, it has made an idea to produce new product in the current market segmentation. The product of the company includes both vegetables and non-vegetables items. For this, the company is trying to maintain its strategy by promoting business into halal market by which it can produce goods into halal market within the country. The company also follows the strategy of Segmentation, Target and Positioning which is formerly known as STP strategy in the market (Schuh, 2014). Segmentation: The Company must produce goods as per peoples availability and according to their age and lifestyle. It must see the sensitivity of price and attitude of customers towards food. The company must see the production place to get more customers by the food consumption location across the country. The company must see the customers attitude towards food packages within Singapore market and across the countries (Tuominen, 2016). Target: The Company targets the age group of people by which it can make production according to peoples choice. The company also targets to produce goods for busy people who are working and appreciating the gourmet food. It thinks for online customers (Kuuru, 2016). Positioning: Product positioning is an important element to reach business at success point. The company makes comparison of products with the help of product positioning. It indicates the working performance of the company in Singapore market. Now the company has idea to produce new product. This idea may succeed if it maintains proper positioning across the country. The company has to do product positioning into halal market to get more customers for its products (Farris, Bendle Pfeifer, 2015). Figure 1: Positioning of Product Source: (www.dintaifung.com.sg) Marketing Metrics There are some methods to measure the performance of marketing metrics of DTF. The company must follow the marketing guidelines to produce the new product and expand business into halal market segmentation (Farris, 2015). According to Keller, the company promotes for brand equity in the marketing metrics to get more customers. The growth of business depends on the production because if production is not good, it is not better for the company to launch the new product in the market of Singapore. In order to make business profitable, the company needs to maintain marketing metrics across the country. It has been evaluated that the company is expanding its business into halal market of Singapore to fulfill this successful idea of new product (Reibstein, 2015). Recommendation and Conclusion From the above discussion it has been recommended that DTF is having idea of launching new product Frozen Soup Dumpling in the market of Singapore. For this it is trying to expand its business into halal market of Singapore. In order to expend new products into halal market, the company has to produce goods by taking some fundamental steps such as non-vegetables goods are must be made by some legal manner. If DTF does that, it can easily produce its new products into current strategy of market segmentation. References Chevreux, L., Plaizier, W., Schuh, C., Brown, W., Triplat, A. (2014). Case Study 3: Din Tai Fung. InCorporate Plasticity(pp. 145-148). Apress. Lee, J. H. (2015). Chinese Restauarants in the united States.Chinese Americans: The History and Culture of a People: The History and Culture of a People, 183. Chen, K. W. K. (2013).Korean restaurant business plan in Taiwan(Doctoral dissertation, Massachusetts Institute of Technology). Yu, F. L. T., Tse, P. W. P. (2012). Right Time, Right Place, and Right People and Chinese Entrepreneurship: A Case Study of Taiwan's Din Tai Fung Dumpling House.Frontiers of Business Research in China,6(1), 96-119. Peng, N., Chen, A. H. (2015). Diners loyalty toward luxury restaurants: the moderating role of product knowledge.Marketing Intelligence Planning,33(2), 179-196. Wirtz, J., Lovelock, C. (2016). Services marketing: people, technology, strategy. Whitton, C., Ma, Y., Bastian, A. C., Chan, M. F., Chew, L. (2014). Fast-food consumers in Singapore: demographic profile, diet quality and weight status.Public health nutrition,17(08), 1805-1813. To, W. M., Martin, E. F., Billy, T. W. (2015). Effect of management commitment to internal marketing on employee work attitude.International Journal of Hospitality Management,45, 14-21. Boukis, A., Gounaris, S. (2014, July). Knowledge Management Strategies And Internal Dynamics As Key Determinants Of Resource Optimization And Decision-Making Quality During NSD. In2014 Global Marketing Conference at Singapore(pp. 41-53). Wedel, M., Kamakura, W. A. (2012).Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Yang, W. S., Liang, G. S., Ding, J. F. (2013). Identifying solutions for adding service value to international port logistics centers in Taiwan.Maritime Economics Logistics,15(4), 395-415. French, J. (2017). The Importance of Segmentation in Social Marketing Strategy. InSegmentation in Social Marketing(pp. 25-40). Springer Singapore. Zhang, Q., Liu, S., Liu, R., Xue, H., Wang, Y. (2014). Food policy approaches to obesity prevention: An international perspective.Current obesity reports,3(2), 171-182. Kuuru, T. K., Tuominen, P. (2016). Creating a conceptual framework for corporate brand positioning. InBusiness Challenges in the Changing Economic Landscape-Vol. 2(pp. 177-195). Springer International Publishing. Farris, P., Bendle, N., Pfeifer, P. E., Reibstein, D. J. (2015).Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. FT Press. Kwon, J., Wirtz, J., Keng, K. A., Jiuan, T. S. (2015). The Seven Faces of Singapore-Initial Findings from a Large-scale Representative Life Style Study. InProceedings of the 1997 World Marketing Congress(pp. 438-440). Springer International Publishing.