It's a personal statement to apply a graduate or phd of economics

It's a to apply a graduate or phd of economics major. (2 pages, around 750) - Personal Statement Example Being an international student, I want to learn more and study in an international university to be successful. I read â€Å"The Wealth of Nations† when I was in high school in Shanghai, China. From that time, I have studied a number of other books and have realized the importance of economics not only in our daily life but in the overall system. By studying this book, I analyzed why some people are poor and some are rich and several other secrets of life. This was just the first book that I read on the subject of Economics and from then, I have read a number of books related to economics, Macroeconomics, Microeconomics, Econometrics, Environmental Economics, Economic Issues in China, Developmental of economics and several others. I love economics but this does not mean I have not valued other subjects. I like different subjects such as Mathematics, Philosophy, Law, Politics, Arts, History, Aesthetics and Sociology. I have studied different subjects throughout my academic career such as Western Art, History, Eastern and Western Civilization, Psychology, Music Appreciation and Theatre Appreciation. I am very good with subjects related to mathematics as well. When it comes to calculations I believe I am a champion. I have also studied different subjects in the domain of mathematics such as; Probability, Statics, Linear Algebra, Real Analysis and Geometry. Besides my academic career and studies, I have been a very popular and social person. I have been involved with different clubs and groups and this has helped in increasing my confidence and communication skills. I am an Executive Board Officer of KU Chinese Student’s Book Club. The aim of our club is to create awareness and enhance the knowledge regarding international affairs, western civilization and other important international issues that can help students in their professional life. The club focuses a

Cell Phones & Japan Essay Example | Topics and Well Written Essays - 750 words

Cell Phones & Japan - Essay Example These were the 1G (first generation) phones and they worked upon the Analog Transmission Technology available at that point of time. Soon, the popularity of these automobile phones grew and there was a demand for such phones to be available outside the automobile. As per Wikipedia, this demand triggered the innovation of a mobile telephone device, which was quite bulky in size and had to be carried around in briefcase. This mobile communication device was a novelty item and found takers in the form of rich businessmen, executives and those who considered it as a status symbol. (August 2008). The mobile communication in Japan has since then evolved into the present day state, where it is a way of life for the Japanese population. The evolution has spanned across development of 2G, 2.5G, termination of analog technology and the advent of digital technology. Today, the predominant technology in Japan is 3G, which allows wide area voice telephony, video calls and broadband wireless data, all in a mobile environment. The evolution of cell phones in Japan can be traced back to 1985, when the 2G (second generation wireless telephone technology) digital network made an entry. It was launched by Radiolinja of Finland in 1991. 2G systems were significantly more efficient and secure. It allowed digital encryption of conversation and data services for mobiles such as SMS. 2G services in Japan use an exclusive standard called PDC (Personal Digital Cellular). The PDC standard used in Japan allows the cell-phones to be of a much smaller size than the regular GSM phones that are in use in other geographies of the world. The primary operators of the 2G service in Japan are NTT DoCoMo, Softbank Mobile and KDDI. At the peak of 2G operation in Japan, there were close to 80 million subscribers using the PDC standard phones. The popularity of the PDC phones have since then

After Apple Picking Analysis English Literature Essay

After Apple Picking Analysis English Literature Essay After Apple Picking has a lot of different rhyme scheme which causes the tone of the speaker. This tone sets you in the authors point of view and makes a clear picture of what he has written. Frost uses a lot of figurative language and diction to make his poem more interesting and it catches the reader. The purpose of the poem is to talk about life and death. He uses certain poetic devices to get you into the living spirit and as it goes by it gets slower and sadder. Causing a dramatic change in the tone of the reader. This fits perfectly into the poem because the purpose of the poem is to talk about life and death. So the tone of the poem is perfect along with the poetic devices that Frost uses to make his poem more interesting. Frost makes the purpose of his poem very clear with all of the devices he uses. In this poem Frost uses a lot of figurative language, this helps him make his poem a lot more interesting. He uses it quite often in his poem and it gives it that extra spark to make it better for the reader. In line 40 he uses a personification, The woodchuck could say whether its like his long sleep.. He gives the woodchuck a voice when they cant really talk. Frost also uses a lot of imagery which brings out the five senses of the reader themselves. He describes the sound of the apples in the bins being tossed in. He describes the feeling of the ladder swaying as the boughs bend. He describes the apples, Magnified apples appear and disappear, Stem end and blossom end. Frost uses a lot of big words. Frost uses the word drowsing to describe how he is about to fall asleep. He uses the word hoary to describe the frost on the grass and the beautiful scenery that his eyes are seeing. This paints a picture for the reader. The theme of this poem is to look at life in a good way and not be so negative about it. Frost is telling us to be happy and try to enjoy life and live life to the fullest. We need to enjoy life. Life is short and can be taken away from us in a matter of time. We never know when our lives will end. We dont need to be so negative about things. Frost is enjoying the little things in life such as picking apples during his day. Life can be fun and enjoyable if we look at the little things in life and enjoy those things. Look at the small and not worry about the big things that can ruin our lives. These poetic devices make Frosts meaning of his poem more noticeble. The diction makes the description more dramatic and interesting. If he did not use these devices the poem would have no real meaning to the readers or even the author. Frosts imagery brings out the picture to the readers and makes it fun and enjoyable to read. The meter and the tone is set and makes the tone that the reader wants a reality. The poem is slow and rhymes every other line which cause that slow and sad tone that he meant for. The use of these devices fits the mood perfectly and paints a picture for the reader to sit back and enjoy the poem.

An Analysis of Solipsism in Kant’s Critique of Pure Reason Essay

An Analysis of Solipsism in Kant’s Critique of Pure Reason My goal is to examine solipsism and discover how Immanuel Kant's Transcendental Idealism could be subject to a charge of being solipsistic. Following this, I will briefly review the destructive impact this charge would have on certain of Kant’s positions. After the case for solipsism is made, I intend to describe a possible line of rebuttal from Kant’s perspective that could be made to the charge. The issue of solipsism is intriguing in that it seems to be universally rejected as a basis of metaphysics. Yet, the modern tradition has had difficulty supporting this rejection. Antony Flew defines solipsism as, "The theory that I am the sole existent. To be a solipsist I must hold that I alone exist independently, and that what I ordinarily call the outside world exists only as an object or content of my consciousness" (330). According to solipsism, I see the world through my eyes. The world is only as I see it. Reality is only that which seems real to me. Knowledge is what I know. Egoism is the ethic. Politics and social conditions do not concern me. My pain is the only pain. My welfare is the only concern. As Rene Descartes stated in the second meditation, the contents of his mind seemed to be directly available to him. I am, however, a real thing, and really existent; but what thing? The answer was, a thinking thing...since it is now manifest to me that bodies themselves are not properly perceived by the senses nor by the faculty of imagination, but by the intellect alone; and since they are not perceived because they are seen and touched, but only because they are understood [or rightly comprehended by thought], I readily discover that there is ... ...he realm of appearances is sufficient to imply the necessity for rational beings to assume the existence of one’s own mind and other minds. Further, I believe from this basis one can refuse to accept the possibility that Kant’s Transcendental Idealism could be reduced to solipsism. Works Cited Descartes, Rene. "Meditations on the First Philosophy". The Rationalists. New York: Doubleday, 1960. 121-127. Flew, Antony. A Dictionary of Philosophy. New York: St. Martin's Press, 1979. 330. Kant, Immanuel. Critique of Practical Reason. Trans. Lewis White Beck. Upper Saddle River, NJ: Prentice Hall, 1993. 141-149. Kant, Immanuel. Critique of Pure Reason. Trans. Norman Kemp Smith. New York: St. Martin's Press, 1929. Kant, Immanuel. Fundamental Principles of the Metaphysic of Morals. Trans. T. K. Abbott. Buffalo, NY: Prometheus Books, 1988.

How GMOs Created?

How GMOs created?A genetically changed organism may be associate animal, plant, or micro-organism (e.g. bacteria) whose sequencetic makeup is altered through gene splice, genetic modification, or transgenic technology. This manipulation of genes and DNA has the potential to make combos of animal, bacterial, plant, and infective agent genes that either don't or wouldn't naturally manifest in nature through ancient crossbreeding strategies. It's the unstable qualities created by these scientific manipulations, and a scarcity of long study and analysis on the impact such manipulations will produce, that has several scientists and members of the overall public involved.How genetically changed foods created?When genetically modifying plants that square measure used for food, scientists take away specific genes from the DNA of another organism, like associate animal, bacterium, plant, or virus and so add those genes into the DNA of the plant they require to change. This method is usually mentioned as sequence splice. By adding completely different genes, scientists hope the plant can inherit the characteristics contained inside the spliced section of DNA.ZUCCHINIWhat Is Zucchini? Also known as courgette, zucchini has its origin in America and is obtainable in yellow, lightweight inexperienced, and inexperienced color. the form of this tiny summer squash resembles that of a ridged cucumber and options various seeds. Some cultivators conjointly manufacture zucchini in rounded or bottle shapes. Today, the most important producers of this squash embody Japan, China, Romania, Italy, Turkey, Egypt, and Argentina. it's adult year-around and may be eaten raw, sliced or in lyonnaise kind. It may be cut in an exceedingly cold dish and is additionally lyonnaise in hot salads. Even though zucchini could be a fruit, it's sometimes lyonnaise as a vegetablebecause it's best once eaten in lyonnaise dishes. it's picked once it's below 8in/20cm long and also the seeds square measure soft and young. a totally developed zucchini is sometimes 3 feet long and contains an excessive amount of fiber and isn't smart to eat. Young zucchini incorporates a delicate style, soft covering, and buttery white flesh. it's obtainable in its best kind throughout might and July. the majority the elements of this squash square measure edible, together with the flesh, seeds, and even the skin.Varieties of zucchini: Some widespread varieties are:Golden zucchini options brght golden-yellow skin that retains its color even once preparation.Round sorts square measure dense, heavy, and nearly seeded with a swish surface.Tatume, that is common in Mexico, has similar options of spherical selection however has the big oval form.Costata Romanesco conjointly called Cocozelle could be a long, slender sort with a small bulge at very cheap finish. It options pale, raised ribs with dappled inexperienced skin. once sturdy and young, this squash is juicy and sweet.Middle-Eastern sorts square measure fat, lightweight inexperienced, tapering ends with a thick greenish stem. they need swish, shiny skin and firm, crisp and flavourous fl esh.Yellow Crooknecks have thick unsmooth skin with a markedly falcate neck. they're fresh in texture with sweet, delicate flavor.Health Edges Of Zucchini: Health edges of zucchini embody the following;Weight Loss: You might be shocked to grasp that overwhelming zucchini can assist you melt off significantly. it's very low in calories, however it provides you the sensation of being full. Therefore, it's a good thanks to satisfy your appetency while not grabbing calories or beginning a crash diet set up. with the exception of the low-calorie count, it's high water content and is made in fiber. Hence, once you eat it, your abdomen isn't empty, thereby creating zucchini recipes excellent if you're on a diet.Maintains Best Health: Already being an impressive supply of metal and ascorbic acid, zucchini is additionally the most effective supply of dietary fiber that may keep your body within the best form for the end of the day. It conjointly contains axerophthol, magnesium, folate, potassium, copper, and phosphorus. This summer squash conjointly incorporates a high content of omega-3 fatty acid fatty acids, zinc, niacin, and macromolecule. Moreover, vitamin B1, vitamin B6, vitamin B2, and atomic number 20 in zucchini assure best health. it's most likely the most effective squash having associate array of nutrients, together with sugar, carbohydrates, soluble and insoluble fiber, sodium, minerals, amino acids, and more. The B-complex vitamin ingredient of this squash is very suggested for pregnant girls additionally.Promotes Men's Health: Many researchers have taken extracts from this squash to conduct sure studies associated over that this fruit has sure properties that effectively treat an ill in men known as benign prostatic hyperplasia or Benign endocrine Hypertrophy. Benign prostatic hyperplasia could be a condition wherever the ductless gland becomes enlarged in associate odd form and size, that then will cause hassle with each sexual and urinary operate. an honest treatment of this is often seen together with different foods that contain phytonutrients; zucchini is claimed to be very helpful in decreasing benign prostatic hyperplasia symptoms.Prevents Diseases: Your overall health can for certain improve if you consume zucchini frequently. It helps forestall all types of diseases in an exceedingly general sense. Studies have already declared that fiber-rich foods facilitate alleviate cancer conditions by laundry away cancer-causing toxins from cells within the colon. The ascorbic acid, folate, and carotenoid in zucchini facilitate to safeguard these cells from the harmful chemicals that may result in carcinoma. carotenoid and ascorbic acid even have medicine properties, thereby naturally solidification ailments like arthritis, asthma, and arthritis, wherever swelling is vastly painful. The copper proportion in it conjointly helps in reducing the symptoms of arthritis.Protects vascular system: It is made in organic process worth, particularly throughout the summer, once it delivers unnumbered benefits to the body. The food ranking systems in zucchini-rich countries have declared that this squash has extensive levels of metal and ascorbic acid that facilitate to stay the center robust. During the analysis, most of those nutrients were found effective within the bar of diabetic cardiovascular disease and induration of the arteries. The metallic element content notably reduces the danger of heart attacks and strokes. together with K, metallic element conjointly helps in reducing high force per unit area. The ascorbic acid and carotenoid found in summer squash facilitate in preventing the oxidization of cholesterin. change cholesterin builds au courant vas walls, however these nutrients cut back the event of induration of the arteries. The nourishment B-complex vitamin is needed by the body to eliminate associate unsafe metabolic byproduct known as homocysteine, which may lead to attack and stroke if the degree rise too high. Its fiber content lowers high cholesterin levels additionally, thereby serving to to scale back the danger of induration of the arteries and heart diseases thanks to polygenic disease.Immunity: Our body USually|is often} actively engaged within the defense against several microorganisms that may hurt us. At times, this process gets weak, and would possibly want reinforcements. feeding foods made in antioxidants like ascorbic acid will strengthen our system, and obtain it up and dealing like ne'er before. Zucchini is one food that may give you with vital doses of this nourishment.Vitamin C acts to spice up immunity by stimulating the assembly of white blood cells. These cells square measure concerned in protective our system against invasive harmful microorganisms like viruses and microorganism. ascorbic acid conjointly helps fight the activities of free radicals, whose interaction with different body cells might lead to neoplasm growth.Zucchini's Benefits:Zucchini belongs to the Cucurbita pepo species that was the topic of associate India-based study. because it seems, this species of summer squash protects against the event of lesion of the abdomen and also the small intestine, that is that the section of the little viscus that connects it to the abdomen. within the study, same ulcers were elicited in laboratory rats by giving them Empirin. once fourteen days of administering the extract of ripe Cucurbita pepo, membrane thickening of the abdomen and duodemun was determined, confirmi ng the gastroduodenum-protective and overall anti-ulcerogenic mechanism of Cucurbita pepo.Squash has conjointly been found to contain measurable amounts of cellulose, a sort of sugar that shows potential for dietary medical aid for polygenic disease. The dicot genus species of squash, of that zucchini belongs to, has been studied in Slovak Republic, and it's been found that the cellulose during this species of squash has medicinal drug effects. within the study, coughing was elicited in guinea pigs by administering acid. Afterwards, cellulose polysaccharides got orally to the themes and their coughing reflex remittent. The results were then compared to the medicinal drug effects of pain pill, a sort of narcotic, and cellulose polysaccharides had comparable, and in some cases even higher cough-suppressing activity than pain pill.Phytonutrients square measure extensive in zucchini additionally and continuing analysis has brought forth discovery of assorted phytochemicals gift in Cucur bita pepo. These compounds have shown multi-targeted bar of cancer by scavenging and killing free radicals and preventing chronic inflammation additionally.Zucchini's Risks:Zucchini has oxalates, compounds that naturally occur in our body and that tend to crystallize once in excess amounts. people with impaired urinary organ and vesica functions should initial visit their doctors before incorporating zucchini in their diet to avoid exasperating their several medical conditions.Zucchini is one in all the fifty fruits and vegetables with dreadful levels of insecticide residue additionally, this per the Environmental social unit. Minimizing exposure to petrochemicals is crucial as it's been shown to create birth defects and varied sicknesses like cancer.Cultivation:Sow seeds in pots†¢Seed may be seeded in pots from March to the top of might. Fill a 7.5cm (3in) pot with compost and firm gently.Sow a seed vertically two.5cm (1in) deep and canopy. Label, water and place in an exceedi ngly propagator or on a sill.When roots begin to point out through very cheap of the pot, place into a twelve.5cm (5in) instrumentality. Plant out into growing baggage, soil or an outsized pot in late spring or early summer.Sow seeds in soilSeed may be seeded directly into the soil from late-May to early summer.Choose a sunny, secure spot and improve the soil by dig in some well-rotted manure or compost.Sow 2 seeds on their aspect two.5cm (1in) deep and once the seedlings have germinated, remove the weakest one.AftercarePlenty of water is important, particularly once the plants square measure in flower and so once the fruits have began to swell. Mulch to lock in wet.If you dig in lots of manure before planting, further feeding is senseless on significant, fertile soil.On sandy or lightweight soil, regular drenches with a liquid feed can facilitate boost production.Harvesting and storageTo keep plants productive you would like to reap courgettes regarding thrice every week at the pea k of the season.The correct size to choose depends on selection, however as a rule, harvest courgettes once they are 10cm (4in).Use a pointy knife to sever the fruit from the plant. Courgettes square measure best eaten recent or may be keep for a number of days within the refrigerator.Squashes square measure a lot of variable in form and size, thus browse the seed packet for gathering and storage info.Marrows square measure typically thought of to be courgettes adult giant, and need constant growing conditions.When growing marrows, harvest frequently once they are 20cm (8in) long, or leave them to mature for winter use.Marrows may be keep for a protracted amount of your time if unbroken at a temperature between seven.5C to 10C (45F to 50F).

Unilever Business Project

Unilever is a company that operates all over the world. They produce a wide range of products, concerning all sorts of food, detergents and etc. For a large company like Unilever to be successful, they have to implement a certain strategy and to have vision and mission. For this assignment we are focusing on the UK market. The brand we chose is Carte D’or. To start with the overall vision of Unilever. They are looking at developing new ways of doing business for the future, to increase the benefits for the company, as well as to reduce their environmental impact on the nature by Unilever`s activities.Their mission, is to make their business more sustainable. For example, Unilever`s plan has over fifty targets to achieve. Most of them are focused on helping people to improve their well-being and health, reduce the pollution of their products and source the agricultural raw materials sustainably. Sustainability and fair trade are Unilever`s main goals, which are influencing the whole corporation. Regarding the changing weather conditions and scarcity of usable agricultural supply. Unilever introduced a Sustainable Living Plan, that will enable them to source only sustainable materials.According to Unilever, it is also of vital importance to have the suitable people with the right talent, skills, creativity and education to support the growth of the enterprise. As part of the `Sustainable Living Plan`, the company is looking at healthy and motivated workforces, which would provide them with the right employees. In order to make this plan become reality, they are arranging better work places, which means reducing work injuries, industrial accidents and provide variety of stimulus's. Nowadays, Unilever is struggling to create shared values with its customers to provide stability and growth.Companies can meet social needs while at the same time serving existing markets, accessing new markets and lowering costs through innovation. Unilever has chosen the path o f innovations, as well as improving quality, quantity, cost, and reliability of inputs and distribution. While at the same time the company is acting as a steward for essential natural resources and drive economic and social development. As stated above, their mission is: â€Å"We work to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.We will inspire people to take small, everyday actions that can add up to a big difference for the world. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact. † (source: http://www. sustainable-living. unilever. com/news-resources/news/inspiring-sustainable-living/) The above comes back again in Unilever’s report. For instance, their ambition is to double the size of the company while reducing the environmental footprint.Furthermore, they have a sustainable living plan; Unilever wants to grow without damaging the environment and increase the social benefits arising from Unilever’s activities. This plan has been set in 2010 and has 3 major outcomes, as can be read on page 20 of Unilever’s annual report of 2010: * Helping more than a billion people improve their health; * Halve the environmental impact of the production and use of Unilever’s products; * Enhance the livelihood of people in their supply chain. A good example is COMFORT ONE Rinse fabric conditioner. Many customers in developing countries do their laundry by hand.COMFORT ONE needs only one bucket of water for rinsing instead of three. In this way, consumers save time and money. The reason why Unilever is performing this plan, can be summed up in a few points: * More and more consumers want products that are sustainably sourced; * Retailers have their own goals for sustainability and Unilever can work with them; * New products and packaging ca n be developed as part of the sustainability plan; * Half of Unilever’s sales take place in developing countries, so these countries represent a huge future market for the company.These countries face the greatest sustainability challenges; * Managing sustainability saves money for Unilever and the consumer. Below we will show Unilever`s structure on both Multinational and Business level. Multinational Level: Source (http://www. theofficialboard. com/org-chart/unilever-1) Business Level: Source: http://www. theofficialboard. com/org-chart/unilever-ventures) In order to explain the process of creating values when making ice-cream, we are going to use Porter`s value adding chain to support the explanation. PRIMARY PROCESSES:SUPPORTING PROCESSES: ————————————————- Primary processes Inbound logistics: Carte D`Or buy ingredients for the ice-cream production from a variet y of suppliers. In order to improve its efficiency the exclusive brand can start performing business procurement. In this way Carte D`or can use purchasing function to reduce its costs and improve their long-term strategic planning techniques to deal with the outgoing costs. Using strategic purchasing would enable them to negotiate for the supply of milk, sugar, cream and ect.In this way the procurement approach would increase the CM (contribution margin). Processing: The processing stage would start with the fulfilment of the ordered ingredients in the procurement department. Later on all the ingredients are get together into the assembly process. The Carte D`Or`s recipe is prepared and the ice-cream is prepared. In this press, Carte D`Or can take an advantage by integrating the JIT method. This would help them always have fresh ingredients and not going to keep too ingredients inventory.This can be implemented by ordering smaller quantities of ingredients and increasing the supply frequency. Outbound logistics: In this process of Carte D`Or brand is concerned with the storage of the made ice-cream. The ice-cream package is quite important for keeping the product fresh, protect it during storing, warehousing, transporting as well as to protect the environment form the ice-cream package from the ice-cream package that would be used. So, sustainable packaging would be a major factor in the outbound logistics of the Carte D`Or brand.Packages, which are more eco-friendly and recyclable can take place as well as packs with improved durability. The durability factor can reduce waste, of cracked or broken packs. Marketing ;Sales: Creating a good image for the product might be of vital importance for brand. As, Carte D`Or are producing luxurious ice-cream with a premium quality they need to bind their brand and customers. Carte D`Or would add value to their products by detailed research and development, using Customer Relationship Management.Collaborating closely wit h the CRM department would give the information about customers’ needs, wishes, expectations and even tendencies. Due to the usage of this technique the Carte D`Or brand set their customers as a starting point for all their products development and concepts. Services: ————————————————- The Carte D`Or brand provides their customers with a range of services, as: customer care, direct ordering of bigger quantities, B2B and B2C SCM. In addition to that the brand adds value, by applying the differentiation approach.They provide to their customers special fan website, with the full range of products and a TV show with one of the top chiefs in the world. What is more there is a special line for problem solving callings to Carte D`Or cusromer service. ———————————————â₠¬â€- Supporting processes: Infrastructure: Carte D`Or brand adds value with an efficient assembly line, which gives a high production level during the whole manufacturing process. Production safety and durability is another aspect that may put emphasis on preventing waste.HRM: Carte D`Or brand is quite focused at the sort of working force they use, because they are promoting exclusive ice-cream with top quality. They put emphasis on employees suitable skills, efficiency and job enrichment, in order to stimulate the working force. Technological development: An approach thag Carte D`Or adds value in this sector of value chain would be leverage, as maximizing production and effectiveness without any investments increase. Their top goals are effectiveness and efficiency due to decreasing the expenditures and increase profit.Procurement: Procurement in is very important for Carte D`Or brand because this Is a sector where huge expenditures can be significantly reduced. Negotiating for ra w materials, auxiliary materials and etc. Carte D`Or has a special customer call centre for questions regarding procurement. Relevant systems that facilitate the primary processes in the value chain: ERP(Enterprise Resource Planning) is a relevant system in the primary processes in the value chain, because ERP is developed to facilitate the flow of information between all business functions.It will optimize the communication and information flow between inbound logistics, operations, outbound logistics, marketing ; sales and service CRM is also relevant because it is designed for managing customer service, marketing and operations. MIS stands for Management Information Systems. This system provides the management with the right information to manage an organization effectively ; efficiently. The system analyzes the primary processes with the goal to optimize them. Why would a company adapt their packaging of ice cream? For a company like Uniliver that wants to be more sustainable, a reason can e to produce a environmental friendly packages. To comply with that, the packages have to be adopted according to the new standards: reduced waste, being recyclable and re-usable. Other reasons can be to optimize the space available, lower costs or get the attention of customers with new and improved packaging. There are multiple departments involved when changing a packaging like the Research ; Development department to design this new packaging. But also the marketing department; is involved to do the promotion and management finally makes the decisions.Changes in packaging automatically lead to changes in the value chain. Because machines have to be re-programmed, marketing ; sales have to use a different promotion strategies (introduction of the product). But also inbound and outbound logistics will change. New materials will be imported so new routes have to be created. Also the company will have to examine which type of transportation is the most efficient in the n ew situation. It will make a huge difference if a package is round or square if you consider transport and storing.Also customer behaviour will change, if a customer recognize a problem he or she will go to different phases before actually purchasing a product. First they search for information; a new package can have an influence on commercial sources. Also the selective perception process will be influenced because the perception on the promotion message will change and this can lead to a different interpretation. Perhaps the evaluation will also change because consumers feel that the products offers more benefits. If the new package requires new materials the suppliers will be examined if they are capable to deliver these new materials.If not they need to look for other suppliers. The stakeholders and NGOs can be a threat to the company for example the new package is less environmental friendly than it might happen that they do not longer want to invest in de company. Unilever sh ould pursue a Research ; Development policy that focuses on sustainability. They can do this by using recycled plastic for the packages and recycled paper within their offices. Use biological milk and fair trade ingredients such as chocolate. They can also make use of green energy and transport as environmental friendly as possible.The Research ; Development department has the most influence on the structure. As we have seen the entire value chain will be affected with a change in for example the packaging. The method that we used to come to a package innovation was idea capture internally because of the limited time and resources. But there are other methods appropriate for Unilever like customer focus groups for problem detection while pre-testing to prevent future failure, external idea contest to get to know the customers wants and needs. Last consult partners and vendors to make sure that everyone is reading from the same page.Process descriptions As shown below, there are a nu mber of steps taken in the process of creating ice cream. (source: http://www. foodsci. uoguelph. ca/dairyedu/icmanu. html) When there’s a new product packaging, there will be a small change in the primary process. First of all, when ice cream is stored it is done so in temperatures below -18 Celsius; so the packaging has to be able to withstand such a temperature. This is important for two reasons: * The prevention of growth of micro-organisms; * Maintaining the texture of the product. When using new kind of packaging, the process can be changed.For instance, if the new kind of packaging can withstand a temperature of below -18 Celcius, packaging can be done before storing the ice cream in the freezer and thus saving plastics, waxed paper or cardboard containers since these are used as temporary packaging. There are many activities involved when producing ice cream. Blending, aging, pasteurization etc. Below we will present which activities are involved when producing ice cr eam. To do so, we used a RASCI-Matrix, a process chart for sustainable activities (the green one) and finally a department-transcending table. RASCI-Matrix:Column1| Column2| Column3| Column4| Column5| Column6| Task /Role| CEO| Financial Director| Logistics Manager| Marketing ; Sales manager| Process Manager| Support employees| Strategic Planning| Accountable| Informed| Informed| Informed| Informed| Informed| Financial Planning| Responsible| Accountable| Informed| | | | Buying ingredients| Responsible| Consulted| Accountable| | Responsible| | Marketing ; Sales| Responsible| Consulted| Informed| Accountable| | | Warehousing| Responsible| | Accountable| | | Responsible| Transport| Responsible| | Accountable| | | Responsible| Storage| Responsible| | Accountable| | | Responsible| Services| Responsible| | Consulted| Responsible| | Responsible| Supporting services| Responsible| | Consulted| Responsible| | Responsible| Analyzing results| Responsible| Accountable| Informed| Informed| Informe d| | Maintenance| Responsible| | | | | Responsible| R ; D| Responsible| Informed| Consulted| Consulted| | |The above RASCI-Matrix show the different roles and tasks. The purpose of this matrix is to show the relationship between the actors and their responsibilities. The abbreviation RASCI stands for: R=responsible, A=accountable=support, C=consulted, and I=informed. Flow-Chart ; Transcending-department table: Above we have shown the whole production process of Carte D’or ice cream. Starting with blending of the ingredients and ending with the packaging. During this process value is constantly added. Package: after the freezing procedure the ice-cream is placed into its package. This is the step where a company would be able to take a competitive advantage over its rivals.It can be done in a variety of different ways: In particularly for Catre D`Or there might be: Package size: turn into a production a variety of smaller packages, which are relatively more suitable for daily usage: The shape of the package may play a major role: for example the company can safe cost if they use square or rectangular form of the package. In this way they may improve efficiency of logistics as more packs would be able to place into a box. In this way efficiency and sustainability would be improved as more packs of ice cream can be transported within the same use of space; Sustainable materials: materials used for producing the packaging also might be an important factor. In recent years the interest in products which are environmentally friendly has risen.An example of would be a package that is going to be recyclable or bio-degradable as the harm at the environment would be significantly reduced. Hardening: The packaged ice-cream is placed into a blast freezer at -30 ° to -40 ° C where most of the remainder of the water is frozen. Below about -25 ° C, ice cream is stable for indefinite periods without danger of ice crystal growth; Storage: storage of the produced i ce-cream can be sustainably improved, due to a new package shape. With a new package shape, Carte D`Or would be able to reduce its storage costs and to improve logistics efficiency. This approach would enable to leverage the logistics process. There would be the same storage expenses, although the packs of ice-cream would me increased.Steps in the process| Activity| Transport| Check| Wait| Inventory| time (hours)| | | Blending of the ingredients| X| | X| | | 30mins| | | Pasteurization| X| | X| | | 30mins| | | Homogenization| X| | X| | | 1h| | | Aging| | | X| X| | 12h| | | Freezing| X| | X| | | 15mins| | | Hardening| X| | X| | | 15mins| | | Storage in the freezer| | | X| | X| 60mins| | | Packaging| X| | X| | | 20mins| | | This table shows the average throughput times of each activity. ——————————————– [ 1 ]. Our mission. (nd). Retrieved 02 16, 2012, from https://www. unilever. com/ aboutus/ourmission/ Paper&Board – Unilever Sustainability. (sd). Opgeroepen op 02 13, 2012, from http://www. sustainable-living. unilever. com/the-plan/sustainable-sourcing/pape